Motherboard Repair Canada Brand Guide

Montserrat

Primary typeface for headings, body copy, and interface elements.

Usage Notes

Keep logo lockups unchanged, maintain clear contrast, and prefer the SVG originals whenever the destination supports vector artwork.

• Use full-colour logos on white or very light backgrounds.
• Use white logos on dark backgrounds, photos, and signage.
• Use black logos when a single dark imprint is needed.
• Use the square mark for favicon, app icon, and compact placements.

Plain Language

• Write at Grade 6 level or lower when possible.
• Use short sentences and one idea at a time.
• Group no more than three ideas in one visible block.
• Lead with the action or answer the customer needs.
• Use labels and examples before adding helper text.

Forms and Interface Copy

• Ask only for information needed to accept or complete the job.
• Do not show character counters unless the limit is part of the task.
• Do not force-scroll the page or move the form while someone is working.
• Show extra fields only after a choice makes them relevant.
• Keep validation, consent, security, and service-specific behaviour when simplifying a form.

What We Say

• Offer a free job assessment to decide whether we will accept the job.
• Never call the assessment a free quote or free diagnostic.
• Say that sending the contact form starts a new device repair request.
• Ask customers to start every new repair with the contact form.
• Use SMS and voicemail for repair communication. Do not offer email or live calls.
• Say that our voice agent can accept a voicemail request when the form cannot be used.
• Say that scope, price, and paid diagnostics are confirmed after intake.
• Include payment processor details only when needed for security, receipts, or legal terms.

Search Copy

• Use specific devices, faults, and Canada-wide mail-in service when the page supports them.
• State that mail-in service is for accepted jobs and that customers pay shipping both ways.
• Lead with Canada as our main market. International mail-in is for accepted jobs only. Process and policy pages must state that the customer pays customs and other cross-border costs.
• Use “Start a Repair” for the main intake link and point it to contact.html#request-form. Use “free job assessment” when explaining what happens after submission.
• Use “free job assessment” for the intake review. Do not replace it with “free estimate,” “free quote,” or “free diagnostic.”
• Do not publish success rates, “no fix, no fee,” certifications, guaranteed outcomes, or guaranteed turnaround without current written proof and approval.
• Publish a price or offer in search markup only when the same fixed price and scope are visible on the page.